At AMANA, we believe that offering products for families is a responsibility.
That's why we only put on the market what we would confidently give to our own family.
Shared Care
For us, shared care means creating products designed to be at home and to be part of the daily life of both small and large.
Without separating, without exaggerating, and without complicating what should be simple.
We prefer to explain little and deliver a lot.
We do not make exaggerated promises nor do we use fear-based language.
If something does not contribute clearly and responsibly, it has no place in AMANA.
Halal & Vegan
For AMANA, halal and vegan are not commercial claims.
They are starting conditions that influence how we choose ingredients, processes, and suppliers.
We understand it as a form of respect towards people and the human body.
Choose well, even when it is not visible
We choose ingredients for their real function and suitability for daily use.
We do not follow trends or use ingredients just because they are allowed.
Every decision is made with shared and constant use in mind.
Nothing to Hide
We believe that trust is also built by providing access to information.
That’s why we clearly explain why each ingredient is included and keep this information updated.